Communication


“Pahk-ee-stahn”

Pakistan is pronouced “Pahk-ee-stahn”, or so my Pakistani friends have consistently told me. Tonight during the debate, Barack Obama correctly pronouced the country’s name.

In case you aren’t familiar with the process, after every presidential debates, one of the types of experts that give their analysis are “body language experts”. They tell you how each candidates’ body and verbal language might be received by voters.

After today’s debate, one such “expert”, Lillian Glass, a (white) body language analyst from Beverly Hills, gave her opinion on the Senator’s language. The LA Times reported that:

“She also thought his inflection might be a turn-off to some voters. “He’d say, ‘Pahk-ee-stahn,’ or ‘Tolly-bahn.’ You need to say Pakistan and Taliban like everyone else [sic].”"

Of course she’s probably right. Obama’s inflection might be a “turn-off” to some voters. The major issue is that the implications of Glass’s comment - namely issues of race and racism - weren’t brought up, as has been reguarly the case in this election. There was no question of who would be “turn[ed]-off”, and more importantly, who would be turned-off if he purposefully mispronouced “Pakistan” in his public appearances.

Jason Linkins of the Huffinton Post made a similar comment, throwing homophobia into the mix (because, I mean, why not?), comparing Obama’s inflection to marching in a Leather Pride Parade. (Really now?):

10:10 - Jason Linkins: Obama hasn’t gotten the memo from every right-wing blog in the universe that pronouncing the word “Pakistan” PAHK-ee-STAHN is the dialectical equivalent of spreading arugula on your body and marching in the Folsom Street Fair.”

Will Obama change his inflection? We can only wait and see. He hasn’t thus far. But we can’t predict the future. We can prepare to call him out on his obvious BS if he does purposefully shift his inflection. And more importantly, we can call out the types of people who bring up such non-issues.

Obama is widening his lead over McCain. Every move McCain has been making is costing him more votes. Obama is playing a near-perfect game. States like New Hampshire are going from the “toss up” category, to “lean Obama”. States like North Carolina, Indiana, and Missouri are going from “lean Mccain”, to “toss up”. Most of the swing states are leaning towards Obama - states like Ohio, Colorado, Nevada, Florida, and Virginia. Even states like Montana, Louisiana, Arkansas, Georgia and West Virginia are no longer “safe” for McCain. They only lean his way.

Unless something drastic happens, Barack Obama will be the next president of the United States. The political context of Glass’s and Linkins’s comments makes them even more disturbing. They aren’t suggesting that Obama needs to use racist language in order to win the White House (not that that would make it any less repulsive). They’re just saying it just because that’s what traditional electoral strategy “wisdom” says, despite the fact that if the election were held today, Obama would win in a landslide of over 364 electoral votes (you need 270). But (white) voters get turned off by non-English words. Best to appease them and be safe the pundits say.

We can do better I think. We’ll see what happens at Hofstra.

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